Pharma 2.0

Bunny (aka Beatrice) Ellerin is a Managing Director in the New York office of InterbrandHealth, the leading global brand consultancy focused exclusively on the healthcare industry. Bunny leads the research division and is responsible for all facets of the business including operational performance, business development, client management and staffing. She is also spearheading the firm’s efforts in the Health 2.0 space. InterbrandHealth is part of Interbrand, both of which fall under marketing communications giant Omnicom.

Prior to joining Interbrand, Bunny worked with a number of entrepreneurial, high growth healthcare companies. She was Executive Vice President of Clinsights, a start-up data collection company acquired by PPD, Inc. (NASDAQ: PPDI) in 2003. Clinsights was formed in 2000 to develop post-market registries and related services to help medtech companies capture critical information on recently launched products and to promote these new technologies to physicians. While at Clinsights, Bunny helped create several physician education websites including TCTMD, the first online community for interventional cardiologists. This is where she first witnessed the power of the web in influencing behavior.

Earlier in her healthcare career, Bunny spent five (long) years in the physician practice management (PPM) industry where she worked with nearly every type of specialty. She started as Director of Operations with Advanced Health Corporation (NASDAQ: ADVH) where she managed cardiology and orthopedic Independent Practice Associations (IPA’s). She was recruited to Vivra Specialty Partners in 1997 as Vice President, Northeast Operations, to manage risk contracts and clinical data reporting for 14 single specialty networks.

Bunny is known throughout the healthcare industry for her work founding and leading the Harvard Business School Health Industry Alumni Association. The group brings together HBS alumni involved in all sectors of the healthcare industry for professional development and networking. Bunny launched the organization in 1999 and built it into a major HBS alumni force with more than 650 active members, an industry-shaping annual conference, robust website and special events and programs throughout the year. She served as its president through 2004 and now remains involved as Chairman.

Prior to entering the healthcare field, Bunny spent several years in media and publishing. She helped launch the National Sports Daily, America’s first all-sports daily newspaper, where she developed and executed the consumer marketing strategy. While in college she wrote New York City: It’s a Great College Town, published in 1987, a guidebook to the city’s 88 institutions of higher education.

Bunny has been active with Women Business Leaders of the U.S. Health Care Industry and the HBS Network of Women Alumnae. In 1998, she received the New York Women’s Agenda Leader of the Future Award. Bunny is also involved in her local community and participates in the New Leaders Circle of the Brooklyn Botanic Garden. She has been featured in publications including Time, Crain’s NY Business, New York Woman and Seventeen.

Bunny received a BA in Political Science from Columbia University and an MBA from Harvard University.

Email Bunny at bunny.ellerin@interbrandhealth.com.